In early December, Sangeeta, consultant and trainer at SAI Pvt. Ltd., conducted a Business Communication & Presentation Skills workshop for one of our recently associated clients, Pharmed Ltd. She writes about her experience in this blog:
A major challenge faced in organisations in the pharmaceutical industry, like Pharmed, is that the field employees- product developers, researchers, transcriptionists, marketing/ sales strategists and even human resource personnel- do not directly interact with external stakeholders or clients the company deals with. Most of their interactions are internal, either inter or intra departmental. Because of this, most employees feel that it is enough to focus on functional and operational competencies that are directly related to their job/ role for success, and important professional skills like communication take a back seat.
It becomes imperative today for employees of an organization to learn how to communicate effectively in order to grow professionally. It is undoubtedly one of the most fundamental skills which impacts an individual’s career growth and workplace effectiveness. An organisation’s progress in realizing its goals and objectives is also largely dependent on how well its employees are able to communicate with one another and with external stakeholders.
With this in mind, Pharmed associated with SAI Pvt. Ltd. to conduct a one-day workshop on Business Communication for its first-in-line employees. The primary objectives of the workshop were to equip participants with practices and skills to improve their day-to-day communication (face to face as well as telephonic), their ability to communicate effectively via email, and tips to increase their effectiveness as presenters.
I like to keep my sessions highly interactive. It is almost necessary for me as trainer to have my audience moving around, talking to one another, sharing experiences and working with people they have never worked with before. I design ice-breakers in such a way as to bring people together in teams where it becomes imperative for them to work with new people. Every concept or practice is followed up with an activity or exercise where participants are urged to share perspectives and insights. When participants work with one another in applying a concept or practice, the take-away is greater than that of a trainer lecturing them on its applicability, as they are able to see how to make the practice relevant to their specific jobs while discussing it with someone from the same functional field. Feedback testimonials from participants also reveal how they were able to take back a lot more from the session due to the level of interaction.
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